Does anyone how I can find out how many people subscribe to the following magazines?
- Food & Wine
- Wine Advocate
- Wine Enthusiast
- Wine Spectator
- Wine and Spirits Magazine
Ok, so I’ve found that "circulation" is the industry term for this. So that should help my search results.
Also got some information on Wine and Food.
http://www.fwmediakit.com/research/audience/reader_profile.html
The key is to click on the "advertise here" links on the sites. A lot of the sites keep their information behind a login and require you to sign up as an advertiser. That might be worth the time to get the #s.
Looks like F&W has about 6.6 million subscribers. They also have a bunch of data in this pdf:
http://www.fwmediakit.com/printmediakit/FW_ABC_DEC05.pdf
Still, the other publications’ numbers will be more useful as they focus on just wine. A neat little chart that has all this data for all publications would be nice too.
Good information on the WineSpectator.com site.
http://www.winespectator.com/Wine/Images/Graphics/ads/ws-mediakit-06.pdf
They are touting 500k users and 5million page views per month. This seems a little high compared to their Alexa rating, but we all know that Alexa isn’t always accurate.
Technorati Tags: 6 million, abc, advertiser, amp, audience, circulation, fw, magazines, million subscribers, page views, reader profile, wine advocate, wine and spirits, wine and spirits magazine, wine enthusiast, wine images, wine spectator, wine wine